Bundaberg UP Rum is the original product which goes by many names including Liquid Gold, Cane Champagne, Bundy and The Square Bear. It is enjoyed all over this great nation. Over 97% of Bundaberg UP Rum is enjoyed in Australia. Bundaberg UP Rum is the product that the Bundaberg Distilling Company has become “Famous” for. First distilled in 1888, the current day master distillers still follow the same time honoured process as the founders.